The news that affects your business reaches you. The rest doesn't.
Industry news moves all day, across outlets you don't have time to check and topics no keyword search covers well. Raviga Lens tracks the topics and feeds that matter to your business and hands you a morning brief with only what's relevant.
What this replaces.
The tools and roles you already know, and where they fall short.
A morning newsletter roundup
Covers the whole industry, not your specific topics, competitors, or region.
Google Alerts on your keywords
Floods you with anything containing the word, relevant or not.
Reading the news yourself every morning
Works until a busy week eats the habit, and then you're behind.
A research assistant clipping articles
Delivers a weekly digest, not a same-day brief when something breaks.
How it works.
From signal to approved action, in a handful of steps.
You name the topics
The beats, regulations, markets, or terms that actually affect your business, not a generic industry feed.
Lens tracks the feeds
News sources and topic feeds pulled together continuously, not checked on a schedule you have to remember.
Relevance gets filtered
Stories that don't touch your business get dropped before they ever reach you.
You get a morning brief
A short read of what changed and why it matters, ready before your day starts.
Related moves get flagged
Where a story ties to a competitor or an existing mention of your brand, Lens connects the two for you.
Capabilities.
The specific things Lens does under this feature.
Topic and feed tracking
Name the beats and sources that matter, and Lens pulls from all of them continuously.
Relevance filtering
Only stories that touch your business make it through. Everything else gets dropped before it reaches you.
Morning brief
One short read each morning instead of scrolling a dozen sources before your first meeting.
Trend detection
Catches a story building across multiple outlets before it's just a single headline you happen to see.
Connected context
Ties a news story to a competitor move or an existing brand mention, so you see the fuller picture, not an isolated headline.
Same-day alerts
A story that needs today's attention gets flagged immediately, not held for tomorrow's brief.
Lens reads the news for you. You decide what to do with it.
The morning brief and any flagged stories are for your read. Any comment, post, or reply Lens drafts off the back of a story waits for your approval before it goes anywhere.
Where this fits.
A few concrete scenarios across the businesses Lens runs in.
A regulation shift in your industry gets covered by a trade outlet. Lens flags it in the morning brief before your first meeting.
A feed-price story or a disease advisory breaks. Lens surfaces it the same day, read against your operation.
A policy story tied to your platform runs in a regional outlet. Lens flags it before it becomes a question you're caught off guard by.
A festival-season consumer trend story runs nationally. Lens flags it against your product mix so you can act on it early.
Related.
Other features and worlds that pair with this one.
Frequently asked.
What buyers ask before they commit.
What is automated news tracking?
How is this different from a Google Alert?
Will Lens flag something urgent before the next morning brief?
Does Lens do anything with the news, or just show it to me?
Does it work with topics specific to my industry?
How do I get started?
See what Lens would have caught in the news this week.
Give us the topics that matter to your business, and we'll show you the brief Lens would have sent, before you commit to anything.