Know your market before someone asks you about it.
Lens researches your market, your competitors, and your audience continuously, then delivers what you need to know in a brief you can read in minutes. You stop scrambling to answer "what's happening out there" and start walking into every decision already informed.
What this replaces.
The tools and roles you already know, and where they fall short.
A market research firm
Bills by the project, takes weeks to turn around, and goes quiet the moment the report is delivered.
A competitive intelligence subscription
Hands you a dashboard of raw data and leaves you to figure out what it means for your business.
An analyst or intern doing the googling
Works when you remember to ask, and the research stops the day they move on.
Industry newsletters and alerts
Flood your inbox with everything, curated for no one, sorted by nothing.
How it works.
From signal to approved action, in a handful of steps.
Lens learns what matters
You tell it the market, the competitors, and the questions you actually need answered, not a generic industry scan.
Lens researches continuously
It reads the open web, industry news, and your connected channels, tracking what changes and why it matters to you.
Lens compiles the brief
Findings get turned into plain English: what changed, what it means, and what you might do about it.
You get it on your schedule
On demand when you ask, or on a recurring cadence you set, delivered as a brief you can actually read.
It sharpens over time
The more you read and act on, the better Lens gets at knowing which findings are worth your attention.
Capabilities.
The specific things Lens does under this feature.
Market scans
Industry trends, shifts in demand, and moves in your space, pulled from the open web and turned into a clear read.
Competitor profiles
Tracks named competitors over time: pricing changes, positioning, launches, and the moves that affect your plan.
Audience research
Who your customers are, what they care about, and where the gaps are between what you offer and what they want.
Plain-English synthesis
No raw data dumps. Every brief tells you what it means and why it matters, not just what was found.
On-demand or scheduled briefs
Ask a question and get a brief back, or set a weekly cadence and let it land on its own.
Open web plus your own channels
Combines public research with what your connected accounts and inbox already show about your market.
Research stays yours until you decide otherwise.
Every brief Lens compiles is for your reading first. If a finding turns into an email, a post, or a call to make, that draft waits for your approval before anything goes out. Research informs your next move, it never acts on your behalf without your sign-off.
Where this fits.
A few concrete scenarios across the businesses Lens runs in.
Before a board meeting, Lens compiles what changed in your category this month, funding activity, competitor moves, and where the market is heading.
Ahead of a festival season, Lens researches what rivals are pricing and promoting, so your own offer is built with eyes open.
Before opening a new outlet, Lens researches the neighborhood: nearby competitors, price points, and what's working for them.
When feed costs spike, Lens researches the market drivers behind the move so you know if it's a blip or a trend before you lock in a supplier contract.
Related.
Other features and worlds that pair with this one.
Frequently asked.
What buyers ask before they commit.
What is automated market research?
Do I have to approve anything before I see a research brief?
Will the research sound generic, like a template report?
Can I ask a one-off question, or does it only run on a schedule?
How is this different from a competitor tracking tool?
How do I get started?
See the research brief Lens would compile for your market.
Bring us the questions you keep meaning to research and never get to. We'll show you the brief before you commit to anything.