See what's happening on your channels before your customers tell you.
Lens watches your own social accounts and the wider conversation around your brand, all day, every day. It tells you what changed, what needs a reply, and what your competitors just did, so nothing slips past you between logins.
What this replaces.
The tools and roles you already know, and where they fall short.
A social media manager checking in twice a day
Only as current as their last login, and comments pile up in between.
A social listening tool
Shows you a wall of mentions and leaves the "so what do I do" part to you.
Brand-name search alerts
Only catches what's indexed and text-matched, misses comments, DMs, and platform-native mentions entirely.
Refreshing your notifications tab
Works until you're busy with the business you're actually running.
How it works.
From signal to approved action, in a handful of steps.
Lens connects your accounts
X, LinkedIn, Facebook, Instagram, YouTube, whichever you run, connected once.
It watches continuously
Posts, comments, mentions, and follower growth on your own accounts, plus what's being said about your brand elsewhere.
It flags what needs you
A comment that needs a reply, a mention turning negative, a competitor move worth knowing about.
You approve the response
Lens drafts the reply. You read it, edit if you want, and approve before it posts.
It learns your patterns
Over time it learns what actually needs your attention versus what can wait for the daily brief.
Capabilities.
The specific things Lens does under this feature.
Own-account watch
Tracks your posts, comments, and follower growth across every platform you've connected, in one place.
Brand mention tracking
Catches mentions of your brand across the wider social landscape, not just your own notifications.
Reply drafts
Drafts a response to comments and mentions that need one, in your brand voice, ready for your approval.
Competitor watch
Flags what competitor accounts are posting and how their audience is responding.
Growth and engagement trends
Shows what's working and what's flat, so you know which posts to do more of.
Real-time flags
Surfaces what needs your hand today, instead of burying it in a feed you have to scroll.
Nothing gets posted or replied to without your tap.
Lens watches and drafts, it doesn't publish on its own. Every reply, comment response, or post it prepares waits for your approval before it goes live under your name.
Where this fits.
A few concrete scenarios across the businesses Lens runs in.
A product photo gets flooded with restock comments overnight. Lens flags the pattern and drafts a single pinned reply.
A customer tags your restaurant in a frustrated post. Lens catches it before it becomes a review, and drafts a reply in your voice.
A LinkedIn post takes off overnight. Lens flags which comments are worth a personal reply and which are just noise.
A clip from a rally starts spreading. Lens catches the surge in mentions within the hour, not at the next check-in.
Related.
Other features and worlds that pair with this one.
Frequently asked.
What buyers ask before they commit.
What is automated social media monitoring?
Does it post or reply on its own?
Will the replies sound like me?
Which platforms does it cover?
How is this different from just checking notifications myself?
How do I get started?
See what Lens would have caught on your channels this week.
Connect one account and we'll show you the mentions, comments, and moves you would have missed, before you commit to anything.